Don Jackson, founder of the Stellar Awards and chairman of Central City Productions told Billboard that he is, “excited about the announcement” of his Stellar TV cable network,” projected to launch later this year. Stellar TV will be dedicated to broadcasting gospel music entertainment, and faith-based programming.
Although the Stellar Awards ceremony has come a long way since 1970 and is now known as “The Grammy’s of Gospel,” Jackson admits he still has difficulty convincing major broadcast stations to air the show.
But that hasn’t stopped him from finding smart ways to attract more people.
Jackson said, “This year, we are purposely airing [the awards] over Easter weekend, the biggest faith-based holiday in the country to attract an even larger audience.” Adding a new channel could be an innovative way to give artists another useful outlet to promote their music and share inspiration with a broader audience base.
RED CARPET RUNDOWN: 32nd Annual Stellar Awards
1. ERICA CAMPBELL1 of 15
2. TAMELA MANN2 of 15
3. TASHA COBBS3 of 15
4. CHENETA JONES4 of 15
5. BRI (BRIANNA BABINEAUX)5 of 15
6. LEXI6 of 15
7. JONATHAN MCREYNOLDS7 of 15
8. CHERYL FORTUNE8 of 15
9. MARCUS D. WILEY9 of 15
10. FRED HAMMOND AND GUEST10 of 15
11. MAJOR11 of 15
12. JOE DOUGLAS & SPIRIT OF PRAISE12 of 15
13. LORETTA DEVINE13 of 15
14. CASSANDRA CLEVELAND ROBINSON14 of 15
15. ANGEL TAYLOR15 of 15
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