Over 122 million Americans will shop online on Cyber Monday, according to Shop.org.
Big-box stores offer both in-store sales and Web-only sales, and the products they’re selling online on Monday will be different than Thanksgiving night.
Moreover, they want you on their sites and will offer deals to get you there. Retailers love when you buy from websites: Not only can they chronicle your preferences and spending habits, but they can direct you through the shopping experience and control the products you see.
Almost 80% of holiday shoppers start their shopping before December, hence why many online retailers have started their holiday deals before Black Friday and Cyber Monday.
40% of holiday shoppers now actually begin buying gifts before Halloween primarily thanks to the wide array of products available online.